Both Paramount Plus and Peacock have been working hard to court subscribers in order to further solidify their respective statuses as lasting players in the streaming space, but according to a new report, the platforms’ parent companies could be considering a unique partnership.
The Wall Street Journal reports that Comcast and Paramount have been in recent talks about a potential streaming partnership that could see Paramount Plus and Peacock being offered to subscribers together as a package deal. Along with making access to the two platforms comparatively cheaper than buying separate subscriptions, the partnership would help Comcast and Paramount “produce significant cost savings — from spending on programming to marketing.”
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