We’re in a Gilded Age of fast, cheap, and trendy clothing. Anyone can purchase copies of expensive garments online that arrive at record speeds to their home, and for a fraction of the original price. This practice has made items affordable — often at the expense of the workers making the products — and created shopping habits that can be wasteful and impulsive. One e-comm giant, Shopify, estimates that 20 to 30 percent of online purchases are returned, while the National Retail Federation says around 18 percent of online orders are returned.
The online fashion house, Finesse, is promising to change that. Their motives are to reduce overproduction by using AI to market and design their clothing exactly for their audience.
Retailers have…
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