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Sony’s new headphones and speakers are all about skull-rattling bass

Photo by Chris Welch / The Verge

Sony is changing up the strategy around its mainstream wireless headphones and speakers. Today, the company is announcing several new products and introducing a new brand, ULT Power Sound, to go with them. Any kind of actual “name” is an improvement from years past, when Sony would typically just refer to devices by their model number. And as the branding implies, all of these new products — three speakers and one pair of headphones — focus on lively, bass-forward sound.

All of them also have an ULT button that can cycle between different sound modes depending on how much bass emphasis you want. ULT1 gets you “deeper, lower frequency bass,” while ULT2 delivers “powerful, punchy bass.” And yes, apparently there’s a difference between…

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