Spotify has launched a colorful personality quiz designed to help K-pop fans determine their persona. For those unfamiliar with the K-pop term or its Jungian roots, a “persona” refers to the distinct, public-facing role of each member of a band. The feature leans into K-pop’s status as a major area of growth in the global music industry, which Spotify has been eager to tap into.
The five-question quiz, which fans can take inside the Spotify app, will identify whether you’re a Main Visual, a Main Vocal, a Main Rapper, a Main Dancer, or a Trainee. In a callout to K-pop fan culture, the quiz will also generate a photocard (similar to the band-specific trading cards) with your results that you can share on social media. The feature will be…
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