X is rolling out private likes as soon as today, according to a source at the company. That means what users like on the platform will be hidden by default, which is already an option for X’s Premium subscribers.
A few weeks ago, the company’s director of engineering, Haofei Wang, said the change is meant to protect users’ public image — because “many people feel discouraged” to like “edgy” content. The Likes tab on user profiles will be gone. Users will still be able to see who liked their posts and the like count for all posts, but they will not see the people who liked someone else’s post, according to X senior software engineer Enrique Barragan. (He also hinted at the launch today in a post.)
“Soon you’ll be able to like without…
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