Amazon’s plan to launch a paid version of Alexa is part of a strategy change to reverse the over $25 billion in losses that its devices business incurred from 2017 to 2021, according to a report from The Wall Street Journal. The AI-supercharged Alexa, which is rumored to cost up to $10 / month, could arrive as soon as this month.
With a potential launch just weeks away, employees reportedly have doubts about whether the new version of Alexa will catch on. A person who worked on the Alexa team told the WSJ that the division is racing toward the deadline to launch the subscription even though “the technology isn’t there.” Amazon’s former head of devices, David Limp, first revealed Amazon’s plans to charge for an improved version of Alexa…
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