For once, the answer for how to stream sports is simple: if you want to watch the 2024 Paris Olympics, you need only open up Peacock. This is the third time the Peacock team has streamed the Olympics, but it’s the company’s biggest undertaking yet: 5,000 hours of content over two weeks across 39 sports, all of it streaming live. Every day, from morning until midafternoon, there will be live sports; in the evening, NBC will air its prime-time show with all the best action from the day. “This is the most content we’ve ever had on the platform,” says John Jelley, NBCUniversal’s SVP of product and user experience. His team’s goal is to help you make sense of all of it.
(Disclosure: Comcast, which owns NBCUniversal, is also an investor in…
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