RedNote, the Chinese social media app also known as Xiaohongshu, rose to the number one spot on the Apple App Store as a US ban closes in on TikTok. The app offers a mix of pictures, short-form videos, and text posts across “follow,” “explore,” and “nearby” feeds.
A cursory scroll through RedNote’s Explore page shows English-language posts scattered among those written in Chinese. Many American users call themselves “TikTok refugees” in videos, while others write in text posts that they’re in search of a new community because of the potential TikTok ban. Some are even asking questions to Chinese users, such as “What are some popular memes in China?”
RedNote, which launched in 2013 as a shopping-focused app, now has more than 300 million monthly active users and surpassed $1 billion in profit last year, according to Bloomberg.
Last week, the Supreme Court heard oral arguments over whether to uphold the law that will ban TikTok or force its China-based owner, ByteDance, to sell it to an American company. The Supreme Court has until January 19th to issue a decision.
TikTok users may be flocking to RedNote now, but the ban also implicates other Chinese-owned apps, including RedNote, WeChat, and the other apps run by ByteDance like Lemon8 and CapCut.
