General Motors announced the delay of production of its upcoming slate of electric vehicles, including the Chevy Equinox EV, Chevy Silverado EV, and GMC Sierra Denali EV. The news comes amid a broader environment in which EV demand is softening and prices are dropping, even as sales continue to grow year over year.
The delay in production of “just a few months” is intended to protect pricing and enhance viability, GM CEO Mary Barra said. The adjustments will “make the trucks more efficient and less expensive to produce, and therefore more profitable” in the future.
GM is also pulling its near-term targets for EV sales in a nod to slower-than-expected demand growth. The company had said it would sell 400,000 EVs in North America from…
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