Fibonacci Tech News

Microsoft reorgs its Xbox and marketing teams to prepare for an AI and gaming future

Published

October 26, 2023

Illustration by Alex Castro / The Verge

Microsoft is reorganizing its Xbox gaming and marketing leadership, less than two weeks after acquiring Activision Blizzard. Microsoft is promoting Matt Booty to president of game content and studios, including the new responsibility of ZeniMax, and Sarah Bond to Xbox president, overseeing all Xbox platform and hardware work. On the marketing side, chief marketing officer Chris Capossela is stepping down after 32 years at Microsoft.

The Xbox changes mean Booty will now lead an expanded organization inside Microsoft Gaming that now includes ZeniMax and Bethesda. “ZeniMax will continue to operate as a limited integration entity led by Jamie Leder, President and CEO, reporting to Matt,” explains Microsoft Gaming CEO Phil Spencer in an…

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