I was really hoping I wouldn’t have to do this again. Last year, it seemed like there was no reason to believe Spotify would ever roll out its long-delayed HiFi lossless streaming feature, which was announced in 2021 and then never mentioned again. But then, one of the company’s co-presidents kept hope alive, telling my colleague Alex Heath “we are going to do it.”
That was in March 2023. And now here we find ourselves, three years and one day after Spotify HiFi’s buzzy original announcement, and still nothing. Like always, there are signs that the company is continuing to work on HiFi — although it’s unlikely to be called that anymore. And unlike rival services, you’re likely going to have to pay a lot more for it, whenever it actually…
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