If you’ve been around the smart home for a while, you’ll remember Lifx. One of the first smart lighting companies, Lifx was Philips Hue’s main competitor in its heyday, both being known for high-quality products and compatibility with all the major platforms. But over the last few years, the Australian-based company and its Wi-Fi smart bulbs have struggled, almost going out of business in 2022. Now, Lifx is back, and it’s promising to be better and brighter than ever.
Purchased by US-based Feit Electric early last year, Lifx now has an influx of cash and a robust distribution network to lean on and is ramping up for a big 2024. “Two years before the acquisition, we had one product launch; in the next 18 months, we’ll be launching 11 to…
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