Google Podcasts is dead. It has been dying for months, since Google announced last fall that it was killing its dedicated podcast app in order to focus all its podcasting efforts on YouTube Music. This is a bad idea and a big downgrade, and I’d be more mad if only I were more surprised.
The Podcasts app is just the latest product to go through a process I’ve come to call The Google Cycle. It always goes the same way: the company launches a new service with grandiose language about how this fits its mission of organizing and making accessible the world’s information, quickly updates it with a couple of neat features, immediately seems to forget it exists, eventually launches a competitor out of some other part of the company, obviously…
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