Amazon’s AI shopping assistant rolls out to all users in the US

Image: Amazon

Amazon’s AI shopping assistant, Rufus, is rolling out to all users in the US on Amazon’s mobile app. You can pull up the shopping assistant by tapping the orange and blue icon in the right corner of the app’s navigation bar, where Rufus can answer questions, draw comparisons between items, and give you updates on your order.

Amazon first introduced Rufus in February but only made it available to a small group of users. Rufus uses Amazon’s product listing details, reviews, and community Q&As, along with some information from the web, to inform its answers.

Image: Amazon

You can ask the tool things directly related to a product, like “Is this coffee maker easy to clean and maintain?” as well as recommendations about…

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