DirecTV is launching MySports, a sports-focused streaming package offering access to live NFL, NBA, MLB, and NHL games across more than 40 channels, including ESPN, Fox Sports, TNT Sports, and USA Network, along with local ABC, Fox, and NBC stations. The service will cost $69.99 per month and is available to stream from DirecTV’s app on mobile and smart TV platforms — no satellite TV subscription required.
The announcement comes just days after the Disney-owned ESPN, Fox, and Warner Bros. Discovery called off their live sports streaming venture, Venu, after facing an antitrust lawsuit from Fubo. Though Fubo dropped its lawsuit after Disney agreed to merge Hulu + Live TV with the service, DirecTV and EchoStar weren’t happy about the decision.
DirecTV bills MySports as a cheaper alternative to competitors like YouTube TV, which starts at $82.99 per month, and Fubo, which costs $79.99 / month and up.
Despite offering access to dozens of channels, MySports is still working to add local CBS content. Vince Torres, DirecTV’s chief marketing officer, told Bloomberg the company is in “early discussions” with the network about a potential deal. MySports should help fix the fractured sports streaming landscape, which currently scatters live NFL, NBA, and MLB games across different services like Prime Video, Netflix, Peacock, Apple TV Plus, and Paramount Plus.
To start, a beta version of MySports will only be available in 24 metro areas, including New York, Los Angeles, Chicago, Philadelphia, Atlanta, Dallas-Ft. Worth, Miami-Ft. Lauderdale, and others. The MySports app is supported by several smart TV platforms like Roku, Amazon Fire, and Apple TV, and also offers unlimited DVR. DirecTV says it will add additional networks, local stations, and ESPN Plus to MySports at a later date for “no extra cost.”
Along with this sports streaming package, DirecTV plans to launch similar streamlined bundles soon. “This is the first of several genre-based options we plan to launch over the coming months on our path towards a brighter TV future for consumers.” DirecTV CEO Bill Morrow said in the press release.
